Every September, people come together from all around the world to raise awareness and to challenge the stigma that persists around dementia. September 2021 marks the 10th year of this vital global awareness raising campaign. 21 September also marks World Alzheimer’s Day.The theme for the 2021 campaign is Know Dementia, Know Alzheimer’s and it is all about the power of knowledge. The campaign will shine a light on the warning signs of dementia, encouraging people to seek out information, advice and support, as well as contacting the Alzheimer’s or dementia association in their country. That is why this year our theme, under the official hashtags of #KnowDementia and #KnowAlzheimers, is calling on everyone to add their voice and support to a truly global awareness raising campaign.

There are many ways to get involved this September. You can get involved online and with social media, as well as get in touch with your national Alzheimer’s or dementia association to see how you can get involved in their awareness raising activities for the month.